‘Dental Marketing News’
Google Goes Local on All Searches
Google just announced that it is providing local search results on all of its searches. Is your website primed to take advantage of this new feature?
Google announced on April 6, 2009, that it is now providing “local content” on all of its search results, according to its official blog.
In a post on its official blog Google wrote, “We like to make search as easy as we can, so we’ve just finished the worldwide rollout of local search results on a map, which will now appear even when you don’t type in a location. When you search on Google, we will guess where you are and show results near you.” Read the rest of this entry »
No Yellow Pages, No Land Lines…now what?
Years ago the Yellow Pages had a monopoly on search in the home. If you needed to find a business you would go directly to the yellow pages and start your search there.
Fast forward into our wired world…now in one home alone you’ll find multiple PC’s, smart phones with Internet access, interactive TV, a wireless laptop, 2 itouches…and Google is on all of them. Just from an ease of use standpoint, what do you think people will choose to do? Go looking for a phone book only to page through hundreds of tiny flat ads? Or go to the Internet, type what they’re looking for, and voila…in a matter of seconds get a list from which to choose with links to websites, maps and even reviews.
Not to mention, now both Google and Yahoo are rolling out local services positioning themselves to become today’s online “Yellow Pages.” Currently, you can get listed on these local services free of charge, which is a big change to the big bucks needed for a Yellow Page listing. I suspect that it’s only a matter of time after their databases become adequately populated that these will become paid services. Are you listed? Want to know how?
And I haven’t even mentioned the fact that many young people are opting for cell phones only and not even getting landlines these days. This wired generation who prefers the Internet over all other traditional media for its info needs, complicated by no landlines and no Yellow Pages, means problems for the dental practice that is relying on the marketing methods of old.
But don’t just take my word. See what others are saying - Read the rest of this entry »
Dental Marketing Needed in Ailing Economy
In an economic downturn, many dentists need to increase dental marketing efforts to maintain the flow of patients and income. Although some practices cut costs, even more increase spending on dental practice marketing programs, according to a recent survey by The Wealthy Dentist.
Many dentists are increasing dental marketing budgets as a direct result of the slumping economy, reveals a recent survey by dental practice marketing resource The Wealthy Dentist. Thirty-eight percent of dentists reported they had increased dental marketing, while 33% said they had cut spending and were tightening their belts.
According to the survey, specialists were cutting spending while general dentistry practices were increasing their marketing efforts. Although requests for cosmetic dentistry may decrease in an ailing economy, patients still need ongoing dental care. In fact one dentist even found an upside ti the recession, “I am doing more crowns from people breaking their teeth due to stress! It compensates for the decrease in dental patient numbers.” Read the rest of this entry »
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