Local Search

Starting April 2009 Google began automatically serving local results for dentists and dental-related search queries with a Google map and “ten-box, ” which included links to ten (10) local dentists. Now the 10-pack is a 7-pack and it’s expected to soon go to a 5-pack. Is your practice visible in the Local Search Results or is it buried in the list of “other” local listings? Find out more about our exclusive dental Internet marketing product,  DIY Localize!, which takes you step-by-step through the process of  how to claim and optimize your Local Listings on all of the major search engines. Want dentistry marketing experts to do it instead? Then check out Local Market Domination, our comprehensive Internet dental marketing solution for ensuring your practice’s visibility in Local Search for all major search engines and Smart Phones, including local optimization, search engine optimization of your website, video clips plus additional reviews, ratings, photo posts, positioning and referrals.

Dental Keyword Analysis

Know the exact keywords that prospective patients are using to search for dentists and dental services!

• Target the right keywords and dominate your local market…
• Get it wrong and bury your website with the millions of other “invisible” sites

Great visibility in the search engines begins with targeting the right keywords. Unfortunately, most websites are designed with no consideration given to keywords and good search engine rankings. However, this is good news for those of you who arm yourself with basic Internet dental marketing knowledge such as what keywords prospects are using to find your dental services. Get a comprehensive list of nearly 500 keyword phrases for your dental practice. Discover the tweaks that you can make to your dental website that will take it from obscurity to perhaps the front page in Google…sometimes in the same day!

Video SEO

Do you have a web video on your dental website? Does it appear on multiple video sharing websites? Did you know that videos can rank for important keyword phrases  in Google and other search engines? And I bet it doesn’t surprise you that people are more likely to click on a video thumbnail than a text listing, even when the thumbnail is listed further down in the search results. Did you know that YouTube is the #2 search engine just behind Google yet well ahead of Yahoo? If you didn’t know and you don’t have a web video, you are missing out on one of the most effective Internet dental marketing techniques to get multiple listings and dominate your local market on the first page of Google. Contact a dental marketing consultant and find out how our Instant Dental iClips can help you improve your search engine rankings.

Dental Website Design

Great dental web site designs for any budget that you and your staff can update and that also include our Fundamental SEO (search engine optimization) package, too! No other designer of dental websites throws in this SEO package, but our philosophy is this – it doesn’t matter how great looking a website it if you’re customers and prospects can’t find it. Websites should be visible, not buried.

Web Video for your Website

Videos are exploding onto the web and adding interest to what used to be lifeless, static websites. Technology has advanced so much that it has made video both accessible and affordable to virtually every business online. Contact a dental marketing consultant and Find out how our Instant Dental iClips can add interest to your website and also work double-duty to improve your search engine rankings.

Past Customer Reactivation (PCR)

Today’s economy has had a severe blow on dentists and their dental practices. Those most successful at maintaining a reasonable flow of patients during this economic downturn have dusted off their lists of inactive patients and provided incentives to encourage these once active clients back through their doors.  Contact a dental market consultant and discover our methods for encouraging these patients back to your practice.

Target Email Sequences & Broadcasts

Most dentists consider “marketing” a necessary evil and are uncomfortable promoting products and services for their practice. Now you can let technology do it for you. Implement a “New Patient” email sequence (autoresponder) to introduce the new patient to your practice. Balance information with incentives to encourage next visits.  Educate patients with certain conditions (e.g., gum disease, etc.) by targeting informational email sequences about the condition. Broadcast seasonal specials such as a “Spring Cleaning”, “Teeth Whitening Special” for the prom, etc. Email sequences and newsletter broadcasts are an effective Internet dental marketing technique that keeps you connected to your patients in an informative way.