You guessed it! It’s something else, and why is that?

While branding your dental web site with your practice name or your personal name is tempting, it will not help you when it comes to finding your website online. Why? Because people typically will go to Google or their favorite search engine and search using keyword phrases such as “your city (or town) + dentist”, “dentist + your city (or town)”, “your city (or town) + dentists”, “your city (or town) + dentistry”, etc. You see where I’m going, right? Typically, they will not be searching for your name or practice name because nine times out of ten, they don’t know it. Plus, something you may not know is that Google gives your website a boost in the rankings if it contains the keyword phrase that was used in the search query. So if someone is searching for a dentist in Phoenix and types “phoenix dentist” into the search field, your website rankings will be given a boost if your domain name contains the search phrase “phoenixdentist”. In competitive regions, you’ll need to add other qualifiers such as “my” or “best” to get a domain name that is not already taken.

Internet insiders don’t want you to know this!

See in this dental website case study how a dentist’s website went from the bottom of the ten pack (10 pack) to the number 5 ranking just by incorporating one key dental Internet marketing technique to achieve “Local Market Domination”  (please note: 10-pack is now a 7-pack on Google). And the good news is that this dentistry marketing tactic is absolutely free and you don’t have to be a computer expert to do it. Find out how you can improve your Google Ten Pack rankings for your dental website in minutes and be well on your way to Local Market Domination!

Please note: In the following video I mention a product that I’ll make available to help you achieve the results that we did…I did better than that and am giving it away as a free report. This comes from the folks at Planet Ocean (legendary Search Engine Optimization gurus), and they sell this report for $49 but I convinced them to let me give it away to my subscribers for free.  Enjoy!

These days Numont Dental Marketing focuses our dental web site design and development using the WordPress platform. Why? Because it gives our clients the most value for their investment. Wordpress started out as blog software years ago but has now evolved into a full-fledged Content Managment Solution (CMS) which means that you, your administrative assistants, or whoever else you select to manage the website can add to or edit content on your website with minimal training. Gone are the days where you had to contact your web designer for each and every modification you wanted to make on your website. If you can use word-processing software, you can easily make changes to your website.

And we have a perfect solution for your practice, whatever your budget. You can get started for as little as $500 for a professional dental website that effectively promotes your practice to your local market. Contact us for more information on our dental website packages and make sure you ask us about our very special dental web site design approach that we call “In Your Own Words.” It’s our very own exclusive method of designing dental websites with a personal appeal.

But we don’t stop there and this, quite frankly, is what sets us apart from the rest of the firms that design dental websites…because each and every dental website that we design is also optimized for the search engines. That’s right! You see, it’s our philosophy that not only should you have a dental website that looks great but your patients and prospective patients should be able to find it, too! So included with every one of our websites is our Fundamental SEO (search engine optimization) package. You won’t find another dental website designer offering this…we guarantee it. But we do it because your dental web site should be visible, not buried.

Contact us now to learn more about how we make dental websites visible in the major search engines!

• Target the right keywords and dominate your local market…
• Get it wrong and bury your website with the millions of other “invisible” sites

Great visibility in the search engines begin with targeting the right keywords. Unfortunately, most websites are designed with no consideration given to keywords and good search engine rankings. However, this is good news for those of you who arm yourself with the knowledge of exactly what keywords prospects are using to find your dental services. 

Now you can get a list of nearly 500 keyword phrases for your dental practice showing exactly what words prospects search for.  Not only do you get the daily search volume in this list, but you also get competitive information showing the numbers of websites that are targeting the same keyword. Why is that important? Because in almost every case when analyzing keywords, you’ll uncover some “hidden” keywords with relatively low competition but sizeable search volume, which are pure gold to your practice.

And if that isn’t enough, you’ll also get an Online Commerical Indication (OCI) factor for each keyword phrase.  Why this is important is that it gives you an idea of whether a person is simply searching for information or whether they have intent to “buy.”

Armed with this list, you’ll be able to 1) target keywords for your dental website that have sufficient daily search volume, 2) focus on keywords used by patients who are doing more than just researching info – they’re looking for a new dentist; and 3) identify those keywords that you can realistically rank for, not the highly competitive terms that are virtually impossible to rank for.

In addition to this comprehensive Dental Keyword List, you’ll also get step-by-step video instruction on how to effectively use this keyword list to begin getting more visibility for your website by patients looking for a new dentist. Website owners have seen their websites go from obscurity to the front page of Google by using just one of the techniques that we show you in the videos…find out what that is for just $27.

Now, if you’re able to make the changes to your own website or have a designer that will do it for you, great! All you’ll need to do is buy the Dental Keyword Analysis product, download the list and watch the videos to improve your search engine visibility.  On the other hand, if you’d prefer to have us do the work for you, just let us know. Either give us a call at 610-925-2523 or email us at info@NumontDentalMarketing.com and we’ll be happy to discuss how we can help you.

Over the next five days we’ll be taking you through what you need to do to get your dental website to the top of Google rankings and dominate your local market. When you know what’s important to Google and you optimize your website for that, you’ll experience the benefits, sometimes within hours, by enjoying top rankings in Google. Now, please understand, we’re focusing on Google because it has the strictest requirements. You do what makes Google happy and the other search engines (e.g., Yahoo, MSN, etc.) will follow.

Day 1 – You’ll find out what the most important factor is in getting top search results. Plus, we’re giving you a list of nearly 500 keywords that people use when looking for dentists and dental services along with their corresponding daily search count.

Day 2 – Learn the fundamentals of search engine optimization (SEO). On Day2 you’ll find out about the two main areas that make up SEO and what you can do to directly influence the ranking of your dental website. This tactic alone is responsible for some website owners to see sudden first page results only hours after they’ve made changes discussed in this lesson.

Day 3 – This day you’ll learn that even Google rewards those who are the most popular. The more popular a website, the bigger the boost that Google gives them in their search engine rankings. Find out how you can become the next “big man on campus” and advance to the “head of the class.”

Day 4 - Google loves content and your website is no exception. Find out how easily you can add content that keeps your website constantly “fresh” and adds value in the eyes of Google to those who are searching for your type of business.

Day 5 – Google goes LOCO! Oops, I mean Local! Discover the changes Google made to “local” searches in April 2009 and the impact it has on businesses catering to the “local” market, including dentists and dental services. You’ll want to see this day’s webinar…it’ll save you a bundle!

So get started now and let us know where to send your free webinar “5 Days to the Top of Google!”

Google announced on April 6, 2009, that it is now providing “local content” on all of its search results, according to its official blog.

In a post on its official blog Google wrote, “We like to make search as easy as we can, so we’ve just finished the worldwide rollout of local search results on a map, which will now appear even when you don’t type in a location. When you search on Google, we will guess where you are and show results near you.”

So how do they do that? According to Google, “In most cases, we match your IP address to a broad geographical location. You can also specify your likely location using the “Change location” link on the top right corner, above the map. We try to make our guesses as good as they can be so that whether you’re shopping for [groceries], [sporting goods] or [flowers], or looking for your [bank], your [gym], or the [post office], you can just say what you want, and we’ll try to find it right where you are.”

This is big news for dentists and great news for dentists who have optimized their websites for the local markets. Did you know that Google gives you the opportunity to upload coupons, images, and videos to your local listings? They also provide reviews. Do you have any? Can’t you see how valuable good reviews are for people who go looking for a dentist online? In essence, it’s a referral. And if you have any negative referrals, that will impact your practice, too.

Find out how you can get started right now utilizing this new local search feature to your advantage!

SEO for Dental Websites

Search Engine Optimization (SEO) is made of two major elements: 1) on-page optimization and 2) off-page optimization.  On-page optimization has to do with what you can do within your own website to improve the search engine rankings of your site. It includes the title of individual webpages within your website, what you put in your headings, the text that makes up the links, the tags if you’re using a blog, etc. Off-page optimization is a bit trickier. It involves getting links from other sites to your website and the search engines consider it a popularity contest of sorts.  For instance, if your website has lots of links from other websites, the search engines believe that it must be a quality site and gives you a boost in your website ranking.

The basis for SEO is your choice of keywords. These are the terms people enter in the search engines. Basically, you want to pick the keywords people are searching for the most and place them on your website, then get lots of links from other websites to your website using those same keywords.  Now this should not be a guessing game. There are tools you can use to identify the keywords  that people use to find dental sites. Would you like a copy of those terms?

Fortunately, because few dental websites are optimized even for on-page elements, in many cases by just making those on-page changes along with local “modifiers” you may see big jumps in your rankings and even first page rankings for some keyword combinations.

Quick Start Recommendation: Determine the popular keyword phrases for dental practice searches (click here for a comprehensive list). Then make the necessary on-page changes to optimize your website for those popular keywords. Don’t know whether your site has been optimized or not? This quick video will show you how to quickly tell.  Don’t want to do it yourself or don’t have a designer? We’d be happy to help.

Many dentists are increasing dental marketing budgets as a direct result of the slumping economy, reveals a recent survey by dental practice marketing resource The Wealthy Dentist. Thirty-eight percent of dentists reported they had increased dental marketing, while 33% said they had cut spending and were tightening their belts.

According to the survey, specialists were cutting spending while general dentistry practices were increasing their marketing efforts. Although requests for cosmetic dentistry may decrease in an ailing economy, patients still need ongoing dental care. In fact one dentist even found an upside ti the recession, “I am doing more crowns from people breaking their teeth due to stress! It compensates for the decrease in dental patient numbers.”

No one really knows the impact that this economic slowdown will have, but there is a collective level of worry, according to the survey. “I have been through a few of these downturns in 40 years, but never like this. I am afraid it’s going to be a real nasty one this time,” fretted a California dentist. “The economy is scary! I have not taken a paycheck for two months, and I have a newborn and 3-year-old. Though I have kids to feed, it is all is going into external and Internal marketing!” said an Illinois dentist.

Most dental practices see no choice but to increase marketing. “We know that marketing is more important in economic downtimes, so we will be increasing marketing budget on our website, print advertising, and direct mail,” said a California periodontist.

Some dentists cautioned against too much dental practice advertising. “Dentistry is mostly elective in nature. People will still buy, but based on their perceived need, not our need to sell them treatments,” warned a Virginia dentist.

What’s more, in strong economies and weak ones, dentists must avoid the temptation to “sell” patients on additional treatments. Patients want to feel safe while in the dentist chair and do not want to be lectured to or get the “hard sell.” There’s nothing worse for a patient than feeling pressure and vulnerability while sitting mouth-opened and helpless in a dentist chair. Most certainly a hard-selling dentist will see patients fleeing their practice. Instead, dentists should opt for delivering content minus the sales pitch through their website and email message sequences.

Internal marketing is very effective in tough economic times. Many dentists are culling their patient lists and providing incentives to patients to get them back to the dentist. According to one Minnesota dentist, “We have reviewed all of our charts to reactivate patients who haven’t been in for a while.”

“It’s a brutal economy out there, but it warms my heart that so many dentists are embracing dental practice marketing in these tough times,” said Jim Du Molin, dental practice management consultant and founder of dental continuing education website The Wealthy Dentist. “Of course no one wants to spend more money, but when the alternative leaves you going out of business, how much choice does a financially savvy dentist really have?”